Our Story
About WWW WASHME TV
Rooted in Enterprise, Alabama — built on faith, community, and the belief that every person deserves the tools to build a life they own.
Rooted in Enterprise, Alabama — built on faith, community, and the belief that every person deserves the tools to build a life they own.
Jeffery B. Fiffie, Sr. is the Founder, Chief Executive Officer, and Program Director of WWW WASHME TV, Inc. — a 501(c)(3) nonprofit he established on December 21, 2011, in Coffee County, Alabama. With more than two decades of community development work, Jeffery built WASHME TV from the ground up as a vehicle for economic transformation, minority entrepreneurship, and financial empowerment in the greater Enterprise, Alabama area.
Jeffery founded WASHME TV on a simple but powerful belief: that every low-income individual and minority entrepreneur deserves access to the same tools, knowledge, and support that make businesses thrive. His vision was — and remains — to use education, mentorship, hands-on training, and digital media as a bridge between economic hardship and lasting opportunity.
Jeffery's signature curriculum — Promise to Prosper — is a six-phase entrepreneurship and financial literacy blueprint helping participants build a healthy money mindset, master personal finances, structure a legal business, develop a business plan, and create a compelling brand identity.
WASHME TV's programs target Coffee County's most underserved residents — with 85% of participants qualifying as low-to-moderate income. Each cycle trains 25+ participants, delivers 120+ hours of instruction, and supports the launch of at least 5 minority-owned businesses.
Our outreach is targeted and our doors are open. WASHME TV actively recruits Black entrepreneurs across the Wiregrass–Black Belt Economic Corridor because that is where the barriers we exist to remove are most concentrated, but participation in every program is open to all low-income individuals in the community. Eligibility is determined by objective criteria — financial need, residency in the service area, and demonstrated entrepreneurial effort — not by race. Any individual who meets those criteria is welcome.
"We succeed together. Providing for your family and breaking a cycle of debt does not happen by accident — it starts with one person, one community, one decision at a time."
— Jeffery B. Fiffie, Sr., Founder & CEO, WWW WASHME TVWWW WASHME TV, INC begins community-focused program implementation.
WWW WASHME TV, INC Becomes exempt from Federal income tax under section 501(c)(3) of the Internal Revenue Code.
Jeffery B. Fiffie, Sr. signs the Alabama Domestic Nonprofit Corporation Certificate of Formation on December 21, 2011, officially founding WWW WASHME TV, Inc. in Coffee County.
Continuous annual 990-N filings demonstrate organizational stability and consistent community service in Enterprise, Alabama.
SAM.gov registration completed (UEI: PPPJVL55GM36). $50,000 grant application filed with Regions Bank for the Minority Entrepreneur Empowerment Food Truck Training Initiative.
Confirmed award for Enterprise Rising implementation.
Every person has the capacity to build a thriving business and financial future, regardless of income or background.
We succeed together. Every dollar is invested back into the people of Coffee County, Alabama.
Practical, accessible instruction that meets participants where they are and equips them for lasting change.
We build true independence — businesses participants own, not dependency on systems.
High standards in every program, every grant application, and every community interaction.
Transparent leadership, accurate filings, and consistent accountability define how we operate every day.
Apply for our programs, support our mission, or partner with us in Enterprise, Alabama.