About WWW WASHME TV

Meet the Founder

Jeffery B. Fiffie, Sr. is the Founder, Chief Executive Officer, and Program Director of WWW WASHME TV, Inc. — a 501(c)(3) nonprofit he established on December 21, 2011, in Coffee County, Alabama. With more than two decades of community development work, Jeffery built WASHME TV from the ground up as a vehicle for economic transformation, minority entrepreneurship, and financial empowerment in the greater Enterprise, Alabama area.

His Vision

Jeffery founded WASHME TV on a simple but powerful belief: that every low-income individual and minority entrepreneur deserves access to the same tools, knowledge, and support that make businesses thrive. His vision was — and remains — to use education, mentorship, hands-on training, and digital media as a bridge between economic hardship and lasting opportunity.

His Roles at WASHME TV

• CEO — Leads and oversees the entire organization, its programs, staff, and strategic direction.
• Program Director — Manages and delivers Food Truck Training, Business Mentorship, and Financial Literacy initiatives.
• IRS Principal Officer — Listed on Form 990-N e-Postcard filings going back to at least 2007.
• Founder — Signed the original Alabama Nonprofit Certificate of Formation on December 21, 2011.
• SAM.gov Entity Administrator — Managing WASHME TV's federal registration (Unique Entity ID: PPPJVL55GM36) for grant eligibility.

Promise to Prosper

Jeffery's signature curriculum — Promise to Prosper — is a six-phase entrepreneurship and financial literacy blueprint helping participants build a wealth mindset, master personal finances, structure a legal business, develop a business plan, and create a compelling brand identity.

Community Impact

WASHME TV's programs target Coffee County's most underserved residents — with 85% of participants qualifying as low-to-moderate income. Each cycle trains 25+ participants, delivers 120+ hours of instruction, and supports the launch of at least 5 minority-owned businesses.